Gillette Case Analysis

Robert Carril Advanced Strategic Management Spring 2011 4/19/2011 The top hat Deal Gillette Could Get? Background Gillette, the consumer products integrated entity based out of mom had a 100 sum total year history and was take up cognize for its razor business, but the company in any case controlled some(prenominal) other consumer products flaws including Oral-B toothbrushes and Duracell batteries. These two businesses simply produced about $2 meg in annual taxation and complemented Gillettes consumer product brand line-up. Proctor & hazard (P&G) was a consumer products corporate giant as well and was well known for its various brands and products within the soap, shampoo, laundry, detergent, and nutrient and beverages industries. P&G also had a strong heading in the health and cup of tea care segments which complemented and sometimes overlapped several(prenominal)(prenominal) products at Gillette. In total, P&G owned a portfolio of approximately 150 well-known brands passim several polar consumer segments. On January 27, 2005, James Kilts, chief operating officer of Gillette and Alan Lafley, CEO of Proctor & Gamble had orchestrated a $57 gazillion acquisition of Gillette by Proctor & Gamble.

The acquisition would in put up create the institutions largest consumer products company and likely bring forth an end to several aggressive and non-aggressive acquisition attempts of Gillette over the erstwhile(prenominal) several decades. The declaration of the proposed acquisition initiated an instant investigatory retort from several stakeholders involved , expressly shareholders, media, and state a! nd federal government regulative bodies which swooped in on the transaction. Key Problem With several notice participants in the transaction whole standing to reap massive payouts, was this proposed merger and acquisition a fair deal for Gillette shareholders or was it mainly a notes making deal for a ad hoc few? This was the head teacher on several tidy sums minds during and after the announcement and proved to be a point of intense examen during the...If you want to get a full essay, order it on our website: BestEssayCheap.com

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